With your help, we have had a great year at Awamaki, and we couldn't have done it without you.
We now count 24 international retail partners carrying the women's products, up from nine last year. We have sold $110,000 of artisan products, up from $87,000 last year. We have put $120,000 directly in the hands of women, through our artisan products sales and our tourism program.
Ever wonder what all this means on the ground?
It means that 96% of the women in our programs report that their income has increased with our program.
46% spend the extra income on education, including school supplies, fees, or room and board for children at university.
38% use their extra earnings to save.
80% eat more meat and vegetables than they did before working with us.
78% feel more confident to participate in decision-making processes within their cooperatives, communities or households. How do we know? Women say:
"I have a stronger position in the community through my connection to other women."
"I am not afraid to speak up anymore."
"I can work and earn my own money."
"I am more disciplined in my life."
"Now I interact more with people from outside my community."
"Our group meetings help us communicate at a higher level."
This means empowerment that few women in these communities have ever experienced. It also means real changes in households. Women report their husbands helping spin wool, take care of kids, and even cook lunch, the main meal of the day, when they have an order to finish.
You are making these changes possible, and for that we want to say thank you. Next year, our goal is to teach the groups to manage their own order production, financial management and quality control. We don't want them to depend on anyone--not even us--to run their own businesses and earn a livelihood for themselves and their families.
We hope you will donate today to keep investing in the lives and empowerment of these women, and the futures of their children and their communities. Thank you and have a great New Year!
For this project report, we want to do something a little different. We want you to meet Martha, our newest staff member.
We met Martha when we started working with our second knitting group, the Rumira group. Martha was a great knitter and the treasurer of the group. She was really impressive: responsible, smart, and a great knitter.
So we offered her a job! This year, we added our seventh artisan group, and our production coordinator needed help. We brought Martha on board in May to help create products and manage the groups.
Martha is our first local in-house designer. As a skilled knitter, she creates new products, adjusts patterns, and spends lots and lots of time teaching the knitters how to make beautiful knitwear. She is the final word on quality control, and our business relies on her precise and consistent eye. She works with our international staff to understand trends, marketability and quality standards in the U.S.
Martha is a great knitter, but hadn't had much experience using a computer before--something we do a lot of at the office! After three months of training, though, she was picking it up fast. She now uses excel, word and email regularly. She is also proving herself a natural leader. She manages both of our knitting cooperatives and the spinners, and she is guiding them through our empowerment and business management trainings.
When we asked Martha what empowerment means to her, she answered that for her, this means the ability to make your own decisions in lfe, instead of being dominated by your husband, and to have a feeling of control over your own life. She says,
"When I first started earning money with Awamaki, I was able to make more decisions about how we spend money in my house. Now, working for Awamaki, I feel more secure, and I can express my ideas and make decisions based on my own feelings...When I look at my fellow knitters from Rumira, I see these changes in their homes also."
Martha says that in Rumira, the women don't talk a lot about these issues. But as a leader and an Awamaki coordinator, she wants to change that. She doesn't feel like she has enough experience yet to give these trainings, but she is excited to be learning alongside other Awamaki staff.
She got a chance to practice the other day at our first "Fair Trade and Empowerment Workshop." Martha went along to observe, but of course ended up translating, clarifying, and helping where she could. We are so lucky to have Martha as part of our team and a great example to rural women in the Sacred Valley!
P.S. We are so grateful to you, our supporters, for helping us offer economic opportunities to rural women like Marta and her knitting neighbors. We wish we could invite you for a cup of coca tea and host you for a visit, but we know that many of you live very far away. So, we made a video to invite you for a virtual visit and tell you how grateful we are for your support!
Hello dear supporters! We have some exciting news to share, and just in time for Bonus Day today! Our new collection for 2015 includes leather features to complement the handwoven textiles in our bags and totes. Our seamstresses are learning new skills and making higher value items that can fetch higher prices.
But there is one little detail. The machines that you all so generously helped us purchase a few years ago just aren't equipped to sew leather. The material is hard on the machines, and the seamstresses struggle to create strong, straight seams that look professional. As Justa explains,
"The leather is thick and makes the needle jump. Sometimes, we have to force it through, and it does damage on the underside of the faric. That is why our work isn't as pretty when we are sewing leather on the machine."
With our current machines, our leather goods still look a little homemade. While that is of course very charming, it limits the clients for the bags to smaller stores and individual purchases. We think our artisans' bags are so beautiful that they belong in bigger stores all over the U.S., but we can't get there without a leather sewing machine.
Today, we are trying to raise $1500 for a leather machine, and we would love your help! Please donate so that we can purchase this essential equipment for the seamstresses. Expanding our collection to leather will allow them to learn new skills while supporting more weavers and generating increased income for these artisan women so that they can lead their communities out of poverty.
This summer, two Awamaki staff represented over 100 female artisans on the west coast of the United States for two gift shows in Los Angeles and San Francisco. These shows allowed Awamaki to increase our artisans’ market access to west coast markets. During these shows, our staff managed to create over 15 new relationships with west coast retailers who will begin carrying our products this autumn.
The most popular items at the shows were baby accessories, our lace scarf, and a new hand woven scarf, all designed by our volunteers and in-house designers in collaboration with the artisans. Trade shows are also a learning opportunity for us as we work to enter international markets. At these shows, the new iPad case we brought didn't do as well as we hoped, so our lead designer is working with the seamstresses to re-envision it, perhaps as a clutch. Feedback like this from customers, as well as the relationships we can build with stores that care about fair trade and ethical sourcing, make trade shows like this invaluable to us as we connect more women artisans to global markets.
Sales Manager Callie was one of the staff members representing Awamaki artisans at the shows. "We have been working hard to build our wholesale partnerships. When our current retailers and new clients see our booth, they get to meet a sales manager who works with the women on a daily basis; this is so rare at trade shows," she said. "Most times, they have been in frequent contact with me and are excited to see a friendly face. This improves our visibility, builds trust in our quality, and most importantly, increases the orders that our cooperatives rely on.”
Seamstresses Justa and Estella weighed in on how the quality of Awamaki products has improved since we have started going to trade shows. “The drawings and colors are clear and of a higher quality,” Estella said. Justa added “The quality of the work has improved, especially with the new designs.”
Your continuing generosity will allow us to further gain entry into new markets and thus help the amazing women in our cooperatives. We are very enthusiastic about the progress of this project and are excited to see how our women and Lab evolve!
Dear GlobalGiving Donors,
Thank you for your continuous support and donations to our project of “Empowering Women Through Design in Rural Peru”. We have an exciting announcement to make!
Martha, from our Rumira knitting cooperative, has joined the Awamaki team as our knit production coordinator! Martha is a talented knitter and the treasurer of the Rumira cooperative. At Awamaki, we try to carry out our mission in all aspects of our work, and that means hiring and training staff from the communities we serve. We are training Martha to do knitting design and technical design so that she can work with volunteers to ensure their designs come out correctly. She is also doing quality control for all knit and handspun products, which means managing three different cooperatives!
By training Martha to create and teach knit designs, we are paving the way for the women artisans to keep taking leadership with product design. “I enjoy working for Awamaki and learning and sharing my experiences with others here. I’m very happy here.”
Please send us your best wishes to help us welcome Martha to our team!
Project Reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.
If you donate to this project or have donated to this project, you will get an e-mail when this project posts a report. You can also subscribe for reports via e-mail without donating or by subscribing to this project's RSS feed.