Young people create mobile apps for social change

 
$18,581
$6,419
Raised
Remaining
Dec 19, 2013

Students Prepare For Their Upcoming App Launch

After months of hard work, the Apps for Good winners are now at the last stage of the product development process. All seven apps, which solve specific problems within the students’ communities, look professional and are functioning efficiently. With the digital products in their final design and testing phase, we are excited to announce that they will be officially launched onto the market in January.

It’s an incredibly exciting and rewarding moment for the seven teams who won the Apps for Good competition back in June. Working alongside professional developers, the students have been committed to the building of their product right from the conception of the app idea through to the creation of the final designs and branding strategy.

Throughout their Apps for Good journey, each student has developed a range of invaluable skills and learnt some vital lessons. The winning team of the People’s Choice category, a group of four 14-15 year old boys who have developed a Social Bank app to make saving and managing money fun for young people, have explained how they learnt to always be ready to pivot ideas and alter tactics throughout the process. During the course, the Social Bank students pursued a different app idea for several months before receiving advice from an Apps for Good Expert on the high number of other similar products already on the market. At a late stage, therefore, the team of boys changed direction and began working on another digital product – the winning Social Bank app. Not only learning how to pivot ideas but furthermore creating business plans, leading marketing strategies and gaining key technological skills have been cited as huge benefits of the Apps for Good course and post-development process. 

The real ownership that the teams feel over their digital products is also clearly evident. The students were instrumental to the professional production of their app; creating mood boards to send to the developers, giving feedback on all the designs and functionality and always having the final word on how something should look or work. Furthermore, all the marketing, branding and business strategies behind the app were the work of the students themselves. Nearly all teams have created their own websites and have begun exploring various channels to advertise their upcoming apps and build a potential customer base. A team of girls who are creating the Pockupation app, which helps young people locate jobs for pocket money in their community, have organised market research within their area and even secured a press article in their local newspaper to raise awareness of their upcoming product.

As a result, when their app is publicly launched in January, the students can feel proud to have become leading innovators and entrepreneurs, creating and owning a new digital product on the market. 

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Organization

Project Leader

Luisa Gockel

London, London United Kingdom

Where is this project located?

Map of Young people create mobile apps for social change