Help female entrepreneurs in the poverty stricken area of Cajamarca, Peru build the capacity and skills necessary to expand their business supplying fruit to local mines.
Yanacocha Mine is the largest gold mine in the Americas and is located in Cajamarca; one of the poorest regions of Peru, where 3 out of 4 people live in poverty (under $2 a day). The mine represents a key business opportunity for local communities, as its catering companies purchase more than $5 million dollars a year in food supplies.The project will help low income female entrepreneurs supplying the Yanacocha mine. Assisted businesses purchase from over 50 small producers in the region.
The project will assist entrepreneurs in developing: •Market analysis of opportunities •Marketing strategy •Marketing materials •Revised/redesigned packaging
The project will create the following sustainable results within 1 year: •$10,000 increase in client sales •$2,000 increase in profits •$1,000 increased purchases from suppliers •50 small producers with increased sales
This project has provided additional documentation in a Microsoft Word file (projdoc.doc).
