Women get free vouchers to try the new Kit

Shop keepers use a mobile phone to redeem the vouchers; this creates demand, and 'pulls' Kit Yamoyo out into the village. Over 80% of retailers own a phone.

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Lifesaving AidPods for 10,000 African children

Zambia Children

ColaLife opens up Coca-Cola's distribution channels in developing countries to save children's lives, by supporting micro-retailers to sell AidPods - affordable kits containing oral rehydration salts, Zinc and soap, to mothers in remote areas. Mothers may walk 20 km to a health centre to find it stocked out; but most communities have small shops close by. For every 10 AidPods sold, the shop keeper earns $2.50, and 10 mothers can treat their child at home for diarrhea - the 2nd biggest killer.

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