Wholesalers get to know a new product: Kit Yamoyo

In any town, everyone knows the Coca-Cola wholesaler - it's easy for rural retailers to find them. They usually run a slick operation. But no purchase of Coke is required at any point in the chain.

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Lifesaving AidPods for 10,000 African children

Zambia Children

ColaLife opens up Coca-Cola's distribution channels in developing countries to save children's lives, by supporting micro-retailers to sell AidPods - affordable kits containing oral rehydration salts, Zinc and soap, to mothers in remote areas. Mothers may walk 20 km to a health centre to find it stocked out; but most communities have small shops close by. For every 10 AidPods sold, the shop keeper earns $2.50, and 10 mothers can treat their child at home for diarrhea - the 2nd biggest killer.

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