An Entrepreneur & his POWERCycle pedal generator

The NURU POWERCycle pedal generator is a human-powered electricity generating platform, which upon 20 minutes of easy pedaling can recharge 5 portable, LED NURUlights at once with each light lasting up to 30 hours! This unique and unprecedented solution to the crisis of rural lighting is helping rural entrepreneurs, like Sukari Krishna Rao (above) run a sustainable micro-business of selling and recharging lights for a small fee in his community, providing a brighter, safer and cleaner alternative to kerosene lamps. (Photo Credits: Gaurav Malik - Mukundpur village, Rayagada district, Odisha, India, March 2011)

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