My Secondhand Shoes

Be! Book - Entrepreneurial Skill - Marketing, Market Research and Advertising Mishti is a young woman from the slum who sees how many people from her community don't have proper shoes, or any shoes at all. She starts a second-hand shoe business to fill this gap. But how do you sell old shoes? Mishti realizes that it's all about marketing-understanding your market, setting the right price, packaging, presentation and advertising.

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