Save the reef. Eat a lionfish.

This photo might make you question: "How could killing a beautiful fish lead to reef conservation?" The lionfish is an invasive species, which means it doesn't belong in this ecosystem. It has the potential to consume 80% of the fish larvae residing in the Mesoamerican Reef. So, just as the title connotes, we're promoting consumption of the lionfish to preserve local fish populations, which are important for coastal communities' economic wellbeing.

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