This is a fundraiser to raise money for worthy causes.
Here's some more information about it:
The most important thing you can ever do in your own life, is to advance or help better the life of another.Your individual life takes on a lot more importance then just one human being in a sea of people.You can forever change and touch the lives of others,an impact felt long after you yourself have faded away.Give what you can, in anyway you can.Many small retailers or home based shops on etsy.com are putting up items, of which the proceeds go to this relief fund. search for Help Japan Relief.
Please support the organizer's efforts by donating to one of the projects below.