Girls & Football SA

The award winning Girls & Football SA encourages girls in South Africa to play football as a source of empowerment, while promoting body ownership, increasing self esteem and using an educational campaign and media to raise awareness on the importance of sport for women. HIV/Aids, teen pregnancy and violence against girls and women are highly prevalent in South Africa. At Girls & Football SA, we believe football is a source of empowerment for girls, equipping them with a strong sense of body ownership and promoting self esteem. Frequently, leadership qualities highlighted by access to sport are allocated solely to the development of boys. This significantly impedes the development o...
Sep 1, 2015

Waving Winter Woes Good-bye with Football!

Winter break is over and schools are back in session which mean our workshops have started again! We are partnering with 30 girls from two different primary schools in an eight week workshop program. Our workshop leaders are hard at work with coaching the girls through various life skills as well as encouraging them in their love for soccer. in our life skills sessions we have tackled topics such as peer pressure, what it means to be a good friend and team work. It has been amazing to see how the girls are starting to grow in confidence and self awareness. We are excited to see how the girls continue to grow!
With the month of August comes Women’s Day, our Girls & Football SA players celebrated by participating in a five a-side tournament in Stellenbosch. The girls played in three games against primary schools from around Stellenbosch: such an excellent way to honor the day! 
We would like to thank you for your continued support. Without you, we wouldn’t be making the difference in South Africa. 

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Jun 8, 2015

Girls & Football SA: Our last three months!

It's the kick off of the FIFA 2015 Women's World Cup in Canada this month and we have had a busy past few months at Girls & Football SA in the lead up!

With the winter break in South Africa around the corner, our focus has been on re-vamping our workshops. Constant feedback from the users on our mobile app, mGirls, allows us to understand the needs of girls in South Africa. 

One area of improvement that we are focusing on is how to better promote life skills through the use of new types of soccer drills. As a result, we have partnered with train4changes and will be attending their CAC coaches training (July 6 – July 10). The training session will teach our workshop leaders various soccer drills that teach important life skills.

Girls & Football SA will also be present at the Women Deliver Girl Power in Play conference on June 18th-19th in Ottawa, Canada.

Finally, our workshops are scheduled to re-start the week of July 27th. While we are (impatiently) waiting for our workshops to re-start, we are actively looking for other schools to partner with and are excited to be back on the field with our girls soon!

Mar 3, 2015

Have you heard of mGirls?

Over the last three years, we've worked with over 3,000 girls in South Africa through sport, media and education. We learned a lot about what matters to girls in South Africa, and as a result, in July, Girls & Football SA launched mGirls, a mobile health app which now has 50,000 subscribers. mGirls is built on the Mxit platform (available in iTunes and the Google Play Store) and provides girls in South Africa with free, daily health facts. A push text is sent to a subscriber’s phone (be it a Nokia or an iPhone, the platform on which mGirls is hosted operates on 8,000 different devices) with an accurate health tip. Through effective use of technology suited to our target market, we reach girls all over South Africa.
 
This means 50,000 girls have access to information that could change whether they know how to prevent contracting HIV/AIDS, whether they understand how sport affects their health, and whether they have the courage to actively participate in school.
 
We are able to instantly adjust our content based on feedback we receive from users. We have untapped insights into health challenges girls in South Africa face today and we are better able to meet their needs. We can look at ways to predict challenges and we can collaborate with leading agencies on girls’ health to understand how to avoid issues like teen pregnancy.
 
Though mobile health (or mHealth) is not a new concept, we often overlook the young people who need access to information that will help them make healthy choices. This information ranges from helping a girl understand the changes her body is going through to encouraging her to make smart choices about her sexual health. It’s about going back to the basics: making sure young people have access to accurate information that helps them make informed, empowered decisions.
 
To me, this is the best kind of conversation we can have with young people - it’s open, safe and guided by our users. It’s 50,000 reasons this year was great.

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