Asia Injury Prevention Foundation

Asia Injury Prevention Foundation's mission is to provide life-saving traffic safety knowledge and skills to the developing world with the goal of preventing road traffic crash fatalities and injuries. We envision a world in which there are safer roads, smarter road users, and countries whose road traffic environments serve their developing economies and people.
Oct 4, 2012

"Children also need a helmet"

Helmets for Kids Students Wearing Helmets
Helmets for Kids Students Wearing Helmets

June marks the end of the school year in Vietnam, requiring students and parents need to implement the road safety lessons that they have learned through the year without schools reinforcing these lessons learned. In a recent study of the school based programs in Vietnam, Helmets for Kids interventions resulted in a considerable increase in helmet use (ranging between 21% and 95% increases) across all program schools. As of May 30, 2012, nine crashes were reported where the donated helmets have saved lives of the students.  

Hearing the story of fifth grader, Nguyen Ngoc Mai Thao, reminds us why wearing a helmet is so important. Thao was being driven home from school on her older brother's motorcycle, they crashed into a fence and fell off. Thao, unconscious, was hospitalized. The doctor diagnosed a brain hematoma along with Thao's many scratches, but she is now recovering well. Her brother's chin was torn and required stitches. The doctor told Thao's mother that the helmet saved the young girl's life.

Over the summer, our public awareness campaign, “Children also need a helmet”, intensified its efforts to make its messages more widely accessible. The campaign targeted parents through various online media, including blogs, a Facebook fan page, and discussion forums. These channels were effective in providing parents with road safety information and stimulating discussion about child helmet use. The campaign's TV commercial also ran during the summer on popular television channels during primetime as well as in public hospitals and buses.  According to external media monitoring estimates, 24% of the Vietnamese population nationwide is expected to see our commercial three or more times; behavior change theory indicates that hearing a message three times impacts attitudes and behaviors on a subject.

As children returned to school in September, the campaign also kicked off its four month long enforcement campaign in Ho Chi Minh City, encouraging children to wear helmets. The enforcement plan was developed in coordination with the National Traffic Safety Committee, the WHO, and municipal road safety stakeholders, including Ho Chi Minh City Traffic Safety Committee, Traffic Police, Departments of Education and Training, Health, Information and Communications, and the Youth Union. Police activities will be accompanied by information counters set up in target districts where flyers and helmets are distributed to educate violators who are stopped by police. These enforcement efforts are being piloted in HCMC and rolled out elsewhere upon successful completion of the pilot.

We would like to take this opportunity to express our gratitude for your support of the AIP Foundation.  Without you, we would not be able to provide thousands of school children with helmets, implement our national scale public awareness campaign, or collaborate with traffic police to work toward making our vision of safer roads and smarter road users a reality. 

Jul 5, 2012

A Life Saved

Thao with her helmet
Thao with her helmet

When fifth grader Thao was being driven home from school on her older brother’s motorcycle, they crashed into a fence and fell off. Thao was hospitalized. The doctor diagnosed a brain hematoma along with Thao’s many scratches, but she is now recovering well. Luckily, Thao was wearing a helmet that she received through AIP Foundation's Helmets for Kids program. The doctor told Thao’s mother that the helmet saved the young girl’s life.

As Thao's situation proved, wearing a helmet can mean the difference between life and death, which is why we continue to not only donate helmets to children, but to teach them how and why to use them. 

In May, with helmet manufacturer Long Huei's generous sponsorship, 1,505 helmets were donated to students at a primary school in District 12 of Ho Chi Minh City. Like at so many other schools, before the donation almost no students wore helmets on their way to school. This donation has provided the students with the equipment and knowledge necessary to become much safer on the road. 

Also be sure to watch our new television commercial promoting child helmet use, which will start airing soon in Vietnam!

Jun 7, 2012

Thanks for your support

Handing out flyers to parents in Ho Chi Minh City
Handing out flyers to parents in Ho Chi Minh City

Thank you for donating to the project, "Make Child Helmets the Norm in Vietnam." We will soon be deactivating this project because of corporate and foundation support we have received for the public awareness campaign promoting child helmet us in Vietnam. We wanted to give you one more update on the impact of your donation before removing the project from Global Giving.

AIP Foundation launched our three-year public awareness campaign in 2011, and with your help it has progressed spectacularly. At the end of 2011, tens of thousands of flyers were handed out at public areas dispeling myths that keep many parents from putting helmets on their children. Workshops were held to engage parents and numerous other stakeholders from the government, nonprofit, and private sectors. Soon, AIP Foundation and the World Health Organization will team up with local authorities on stronger enforcement of the requirement for all children over 6 years of age to wear a helmet.

With the sight of helmet-less children still all too common, AIP Foundation will soon begin airing its newly produced television commercial entitled "When I Grow Up." A national communications campaign will accompany the TV spot, with billboards, social media, talk shows, and public events serving as other outlets for changing behavior.

With strong corporation and foundation support for the campaign, we decided to close down this Global Giving project and focus our online fundraising efforts on our other Global Giving project: "Give a Vietnamese Child a Helmet; Save a Life." The money donated towards that project goes towards donating helmets to children and educating them about safe road behavior.

We are grateful for your commitment to the important cause of road safety in Vietnam and encourage you to follow the progress of our campaign and other programs at www.asiainjury.org. Also, please share the link to our Global Giving project with your friends and family. On June 13, Global Giving will be holdnig a bonus day and each donation to our project will be matched at 40%. Donate then and help children become safer on the roads!

Children at a family event to raise awareness
Children at a family event to raise awareness
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