Asia Injury Prevention Foundation

Asia Injury Prevention Foundation's mission is to provide life-saving traffic safety knowledge and skills to the developing world with the goal of preventing road traffic crash fatalities and injuries. We envision a world in which there are safer roads, smarter road users, and countries whose road traffic environments serve their developing economies and people.
Jul 15, 2013

Protect Children from Injury

Long Short Walk in Hanoi
Long Short Walk in Hanoi

The week of May 6 to 12 marked the United Nations’ second Global Road Safety Week where events were held around the world to make roads safer. AIP Foundation participated in this movement by organizing activities across Vietnam. In Ho Chi Minh City, we held an exhibition opening and public event for our pedestrian campaign with Safe Kids Worldwide, which featured a photo contest for secondary students. More than 1,000 young people, volunteers, local and national government officials, popular Vietnamese celebrities, and community members attended. The event concluded with a Long Short Walk led by the Chief Secretariat of National Traffic Safety Committee where participants marched through main downtown streets to express a collective desire for more sidewalks, improved traffic signals, and other measures to make pedestrians safer. Advocacy for pedestrian safety is important, as pedestrians make up nearly one quarter of traffic fatalities. A post-evaluation of the event revealed that 86 percent of student participants reported enjoying the games we set-up, and many were able to recall the road safety messages featured.

We kicked-off the Week in Hanoi with a family event, which combined activities to improve child helmet use, as part of our ongoing campaign, with a Long Short Walk. We also hosted walks during April in Ha Tinh Province and in District 9, Ho Chi Minh City.

The second phase evaluation results of our three-year national public awareness campaign “Children also need a helmet” showed dramatic increases in children wearing helmets nationwide. Since baseline research was conducted in September 2012, child helmet use has risen from 17 to 47 percent across our three target cities of Hanoi, Danang, and Ho Chi Minh City. The results in Hanoi were particularly impressive, with helmet use rising from 9 to 53 percent. However, there is still more work to be done to encourage all children aged 6-14 to wear helmets. AIP Foundation continues to promote the campaign at public events, on social media, and with TV and outdoor advertisements. We have also enhanced police enforcement and called to local partners for support.

As part of our efforts to increase the number of children wearing helmets in Vietnam, we have solicited pledges from Vietnamese parents to commit to putting helmets on their children. Between January and June 2013, 175,000 parents signed a commitment to put helmets on their children using Facebook, the campaign website, and direct flyer distribution at information sessions.

As the school vacations commence and our project cycle winds down, our team is spending time mapping out the next steps in each of our initiatives to increase child helmet rates in Vietnam.

Apr 12, 2013

Helmets Make Our Children Safer

Photo from HCMC Family Day
Photo from HCMC Family Day

To complement our ongoing public awareness campaign efforts, our Helmets for Kids projects, and enforcement campaign in target cities, AIP Foundation’s non-profit helmet factory, Protec, launched a helmet exchange program last month. This helmet exchange program responds to increasing government attention to the issue of helmet quality. According to recent estimates by the World Health Organization, of the helmets worn on Vietnamese roads, around 82% of them are of substandard quality. Starting in March and ending on 30 June 2013, people who have fake helmets can trade them for quality helmets at Protec’s showroom locations in Hanoi, Ho Chi Minh City, or Danang; these quality helmets are sold for a reduced price equivalent to a 20% discount. Under this program, up to 300 helmets are exchanged per day in each showroom, making a tangible impact on the quality of helmets worn in Vietnam.

The enforcement campaign conducted in collaboration with the World Health Organization and the National Traffic Safety Committee which resulted in child helmet rates increasing from 22% to 50% has successfully expanded to Danang and Hanoi. The focus of the enforcement campaign is to encourage children aged 6-14 to comply with the law which requires them to wear a helmet when riding on a motorcycle. We are hopeful that these enforcement campaigns will result in a sustainable increase in child helmet use.

Our Helmets for Kids projects are in full swing across Vietnam. We have expanded our work in Ha Tinh, Quang Binh, Dong Nai, and Ho Chi Minh City, and are continuing to work in Hanoi, Cau Giay, and Hai Duong. Nearly 10,000 students have received helmets and road safety education in Vietnam alone. Extracurricular activities focused on road safety reinforce messages of staying safe on the roads learned in the classroom. In Vietnam, helmet wearing rates increase on average 79 percentage points through these interventions.

As part of our public awareness campaign, AIP Foundation hosted a Family Day event on March 24 called “Kids Love Helmets” at a popular park in Ho Chi Minh City. Children and their parents participated in road safety games, which included slow bicycle riding, helmet painting, and potato sack races (with road sign matching). The winners of the road safety games received Protec helmets as a prize. Other event highlights were the performance of a famous Vietnamese boy band, 365, and a  flashmob, where each of the core participants wore a helmets. A family day will be taking place on the May 4 in Hanoi to highlight the importance of child helmet wearing. We expect to continue to see increases in child helmet rates through the synergies of these four initiatives. 

Jan 15, 2013

Protect your child's life

Image from Recent Helmet Handover
Image from Recent Helmet Handover

As the Tet holiday (Lunar New Year) approaches in Vietnam, the road safety situation is of critical importance. Traffic accidents spike around the lunar new year; traffic accidents increased by 40% between 2011 and 2012, yet the number of deaths and head injuries dropped by 38% and 50%, respectively, during this same period [1]. The prevented head injuries in the instance of a crash is largely attributable to the use of helmets. We need to ensure that our children are protected when on the roads since children’s helmet use rates are still woefully low.

Starting in September of last year, we launched a campaign in cooperation with the Ho Chi Minh City Traffic Safety Committee, to increase the enforcement of the child helmet law (Decree 34) in five target districts within Ho Chi Minh City, including District 1, Binh Thanh District, District 9, District 12, and Tan Binh District. We have observed an increase of helmet use rates from the average of 20% around Vietnam to 63.5% that we documented at one of school, Nguyen Du Primary School, in one of our target districts, District 12.

Through our ongoing public awareness campaign targeting Ho Chi Minh City, Danang, and Hanoi, AIP Foundation is displaying billboards with messages that encourage parents to protect their child’s future by placing a helmet on his or her head. These billboards are placed throughout the city and provide consistent reminders for children to wear their helmets.

AIP Foundation seeks to identify communities where a high percentage of students commute to and from school by motorbike but whose parents have difficulty affording helmets for their children. Through our Helmets for Kids projects, we hand over helmets to these students. To reinforce these messages, we train teachers in road safety education so that they can continue to teach their students about safe helmet wearing practices years after the initial helmet donation. Students receive road safety information through non-class, extracurricular activities. We also engage parents since they are a critical decision maker in whether or not a child wears a helmet. In January alone, over 3,000 students across Vietnam have received helmets through our programs.

We hope to be able to reach more students with our comprehensive model that provides students with quality helmets and empowers children to wear them through education, increasing public awareness, and enforcement. We seek to have more children protecting themselves against the risk of head injury and death through the simple act of putting on a helmet, around the Tet holiday and every time that children ride on a motorcycle.



[1] N. Tien. “HCMC records an increase in traffic accidents during Tet Lunar New Year”. Saigon Giai Phong Daily, 28 January 2012. http://www.saigon-gpdaily.com.vn/Hochiminhcity/2012/1/99534/

donate now:

An anonymous donor will match all new monthly recurring donations, but only if 75% of donors upgrade to a recurring donation today.
Terms and conditions apply.
Make a monthly recurring donation on your credit card. You can cancel at any time.
Make a donation in honor or memory of:
What kind of card would you like to send?
How much would you like to donate?
  • $15
    give
  • $25
    give
  • $50
    give
  • $100
    give
  • $500
    give
  • $1,000
    give
  • $2,000
    give
  • $15
    each month
    give
  • $25
    each month
    give
  • $50
    each month
    give
  • $100
    each month
    give
  • $500
    each month
    give
  • $1,000
    each month
    give
  • $2,000
    each month
    give
  • $
    give
gift Make this donation a gift, in honor of, or in memory of someone?

Reviews of Asia Injury Prevention Foundation

Great Nonprofits
Read and write reviews about Asia Injury Prevention Foundation on GreatNonProfits.org.