Asia Injury Prevention Foundation

Asia Injury Prevention Foundation's mission is to provide life-saving traffic safety knowledge and skills to the developing world with the goal of preventing road traffic crash fatalities and injuries. We envision a world in which there are safer roads, smarter road users, and countries whose road traffic environments serve their developing economies and people.
Apr 9, 2012

Postcard: Project Site Visit

Protec helmets - improving quality and standard
Protec helmets - improving quality and standard

Jacqueline Lee is an InTheField Traveler with GlobalGiving who is visiting our partners’ projects throughout Southeast Asia. Her “Postcard” from the visit in Vietnam:

“Every year over 12,00 people die on roads and 30,00 are seriously injured..most of these cases could have been prevented by simply wearing a helmet…Wear a helmet. There are no excuses.” - 2007 Public Service Announcement by Asia Injury Prevention Foundation, Vietnam Helmet Wearing Coalition, and National Traffic Safety Committee.

This was a public service announcement by Asia Injury Prevention Foundation in 2007 to spread awareness about the life-saving impact of wearing helmets. Instead of 12,000, now 11,000 people die per year on roads. When I arrived in Vietnam, I was shocked by the chaos of street traffic and the number of children I saw riding motorbikes with their parents and not wearing helmets. On Friday, Apri 6, I was able to spend the morning with Asia Injury Prevention Foundation, meet staff, and see their programs in action.

Not only was I able to visit a school benefitting from AIP Foundation's  "Click On Safety", "Helmets For Kids", and "Safe Routes to School" programs, I was able to sit with Executive Director, Mirjam, and Development Coordinator, Aaron, to learn about all of the projects, public awareness campaigns, successes, and challenges of AIP Foundation.  AIP Foundation was able to accelerate approval of the Vietnam Helmet Law and because of this, helmet wearing has increased 10% to 98% by adults. AIP Foundation now works with the mass media to create awareness campaigns about how wearing a helmet can save lives. 

At the end of the visit, I was able to learn more about Protec, a non-profit arm of AIP Foundation that is increasing quality and standard in the helmet industry in Vietnam. Protec helmets are the "world's first "tropical" motorcycle helmet designed...low cost, lightweight...appropriate for warm climates" via AIP brochure. Protec is a social business that reinvests all profits back into AIP Foundation to help create self-sustainability as well as hire disabled workers to provide opportunities for the disadvantaged.

It is unfathomable to understand the importance of helmet-wearing unless one has been to Vietnam and driven through traffic on a motorbike. Motorbikes are the main means of transportation for people in Vietnam. The law currently only requires adults and children over 6 to wear helmets, but many kids older than 6 still do not wear helmets and the law is not effectively enforced. This was similar to my experience in Cambodia, where I saw a majority of not only children but also adults not wearing helmets. I now own my very own helmet for the remainder of my time in Southeast Asia with GlobalGiving - and it's a Protec helmet.

To learn more about my experience with AIP Foundation - click here

Apr 9, 2012

Postcard: Project Site Visit

Kids in class with helmets at their sides
Kids in class with helmets at their sides

Jacqueline Lee is an InTheField Traveler with GlobalGiving who is visiting our partners’ projects throughout Southeast Asia. Her “Postcard” from the visit in Vietnam:

“Every year over 12,00 people die on roads and 30,00 are seriously injured..most of these cases could have been prevented by simply wearing a helmet…Wear a helmet. There are no excuses.” - 2007 Public Service Announcement by Asia Injury Prevention Foundation, Vietnam Helmet Wearing Coalition, and National Traffic Safety Committee.

This was a public service announcement by Asia Injury Prevention Foundation in 2007 to spread awareness about the life-saving impact of wearing helmets. Instead of 12,000, now 11,000 people die per year on roads. When I arrived in Vietnam, I was shocked by the chaos of street traffic and the number of children I saw riding motorbikes with their parents and not wearing helmets. On Friday, Apri 6, I was able to spend the morning with Asia Injury Prevention Foundation, meet staff, and see their programs in action.

Aaron, Development Coordinator, and Hong, Program Coordinator accompanied me to a school in District 9, Ho Chi Minh City, where the students participate in the “Click On Safety” project, “Safe Routes to School “ program,  as well as are recipients of “Helmets For Kids”. 

Immediately on arrival, I was greeted by the principal and vice-principal. They accompanied us to a classroom where the teacher was about to start “ClickOn Safety”, an e-learning program teaching road safety for 1st grade students. This program is in pilot phase. The kids were excited, engaged, and interacting with the e-learning program – playing educational games, answering questions, and cheering when getting questions right.  

While observing the class, I noticed  all of the children had their uniforms, backpacks, and HELMETS which were strapped to the sides of their desks thanks to AIP Foundation. In 2011, 6,680 helmets were donated in Vietnam, 2,542 in Cambodia, and 260 in Thailand through Helmets for Kids. Since the program started in 2000, around 500,000 helmets have been donated. 

After, we sat down with the principal and vice principal. They explained that they have been working with AIP for 2 years. At the beginning, students did not like the helmets because they were not attractive, but after they were made colorful, the kids began to like them. Before the helmets, they had an incident of a father of a student dying and only 20% of the student population wore helmets. Now 80-90% of the students wear helmets to school, and there are still a few traffic accidents but that number has decreased and the injuries are not as serious as before. 

AIP now has a university team doing research on how to better engage families and parents in the helmet safety program.

To learn more about my experience with AIP Foundation - click here.

Promoting helmet safety at the school
Promoting helmet safety at the school
Apr 4, 2012

Training Trainers to Improve Driving Skills

Training Driving Trainers in Vietnam
Training Driving Trainers in Vietnam

 

Ford is going further to continuously improve the safe driving habits across the Asia Pacific and Africa region,  conducting refresher training courses for its award-winning Driving Skills for Life programme instructors across the region.
 
"As an automotive leader, it is our obligation to help improve road safety, especially in markets that have unique traffic and safety challenges, as well as high numbers of new drivers." said Trevor Hale, Ford Motor Company, Asia Pacific and Africa’s Corporate Communications Director. "In the spirit of Going Further, we are offering advanced training to ensure that our trainers not only deliver safe and eco-driving skills, but are also able to influence participants to change their driving behavior, making the roads safer for all."
 
DSFL, which has been operating in the region for five years, is not only important so drivers learn the importance of safe and defensive driving, but also because the programme has a marked effect on fuel savings. The programme has shown to have a 20-25 percent short-term effect on fuel savings and 6-15 percent long term fuel savings on passenger cars with the potential to reduce carbon dioxide. 

Critical to the programme's success is ensuring the trainers are of a high standard, which is why Ford is rolling out the Train-the-Trainer (TTT) programme. TTT presents an opportunity for DSFL trainers to get together with top calibre instructors, who ensure that they are fully prepared when they present the programme in their local markets.
 
In 2008, 2009 and 2010, professional instructors from the German Road Safety Council (DVR) executed DSFL Train-the-Trainer courses for Ford DSFL instructors in ASEAN, China, India, South Africa and Australia. This year, a refresher TTT course will be held for the Thailand, Taiwan, Vietnam, India, Indonesia, Philippines and China markets by RAC Driving Solutions from South Africa. RAC specialises in, and has a proven track record in, transport risk management, fleet management, vehicle inspection and driver training across a range of disciplines in Africa and the United States.
 
Notably, South Africa has one of the highest defensive driving standards in the world, ensuring that trainers will be elevating their skills when they attend the meeting. In a special two-day TTT session with RAC, not only will instructors have their knowledge refreshed, but they will also be given new information that will  help them plan, design and deliver more effective DSFL programmes.
 
The training will include a defensive driving skills audio presentation covering the system of car control, distracted driving, I.P.D.E awareness, driving under the influence of alcohol, the importance of safety belts and six positions of a two car crash. A Ford DSFL presentation covering the three important components of safety, fuel economy and cost savings, and the ten tips which Ford DSFL is based on, will also be a part of the training.
 
Instructors will also present a lesson plan for their local DSFL programme to the RAC trainers and receive feedback on it. An in-car practical driving session, which will require each person to instruct and drive, will follow. Trainers will also be tested using the Dashboard reporting system, which will be used to ensure that all the safety and eco-driving skills are applied in actual driving.
 
DSFL has been in operation in the Asia Pacific and Africa region since 2008 and has now been bringing safe and economical driving to drivers in China, India, Taiwan, South Africa, Thailand, Vietnam, the Philippines and Indonesia. So far, 50,000 people have participated across the region and it's expected that in 2012 a further 12,000 people will take part in the programme, which last year won a regional CSR prize at the Holmes Report's first-ever Asia Pacific SABRE Awards.
 
The refresher trainer courses will take place on the following dates:
Thailand and Taiwan in Bangkok: March 14-16.
Vietnam in Hanoi: March 19-21.
India in Chennai: April 17-19.
Indonesia and Philippines in Jakarta: April 11-13.
China in Shanghai: May 7-9.
 
Besides the 2-day TTT program, the RAC instructors will also do a one-day session for Ford employees and dealers.
Training Trainers in Vietnam
Training Trainers in Vietnam
Training Trainers in Vietnam
Training Trainers in Vietnam
Training Trainers in Vietnam
Training Trainers in Vietnam
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