PCI-Media Impact

My Community: Capacity, Community and Change We work with partners around the world to produce Entertainment-Education (E-E) programs rooted in our three-pronged My Community approach to communications for social change. Using a combination of serial dramas, talk shows and community mobilization, we: Strengthen the capacity of our local partners to effectively use communications to catalyze change; Create a community of constituents who support our collaborative work; and Promote positive changes in audience knowledge, attitudes and behaviors around target issues. As a result we are promoting a new generation of change-leaders using communications to effectively turn up the vo...
Oct 18, 2013

My Island Caribbean Campaign Update October 2013

Following the success of the Community Action Campaign Phase 1, a Campaign Learning Workshop will take place from October 23rd to 25th, 2013 in St. Lucia. The workshop will be facilitated by Alleyne Regis and Jessica Robbins, and include campaign coordinators, coalition members and relevant partners from St. Lucia.
 
The purpose of the workshop is to establish an invigorated network of My Community Action Campaign coordinators to drive local action around climate change, conservation and sustainable livelihoods
priorities. The workshop will focus on designing activities for Community Action Campaign Phase 2.
 
Participants will discuss successes and lessons learned from the My Community Action Campaign Phase 1, identify key themes to successful campaigns, and brainstorm Phase 2 of the Community Action Campaign. Participants will also meet with key partners and stakeholders, visit primary and secondary schools and involve local musicians in designing Phase 2. The workshop will conclude by celebrating the successes and achievements of Community Action Campaign Phase 1.
 
We would like to thank you for your continued support and generosity towards My Island-My Community. Your contributions have made all of the achievements of the My Community Action Campaign possible, and will continue to do so as we launch Phase 2 of the Campaign.
 
Check out this video of PCI Media Impact Caribbean Regional Manager, Alleyne Regis, on the impact of Callaloo.
 
Oct 14, 2013

Emerging Island Leadership

Amb. Jumeau is greeted by Governor Abercrombie
Amb. Jumeau is greeted by Governor Abercrombie

The Governor of Hawai'i, Neil Abercrombie, announced that Hawai'i will join the Global Island Partnership (GLISPA). "Hawaii will join the Global Island Partnership to share Hawaii’s successes and learn from other islands." stated the Governor during a visit in September from the Chair of the GLISPA Steering Committee, The Hon. Ronny Jumeau, Ambassador for Climate Change and Small Island Developing States, Republic of Seychelles. The acceptance of this invitation by the Govenor is evidence of growing momentum from Hawaii towards advancing a blue economy. In addition, it is a significant step forward for GLISPA as we work towards faciltiation collaboration between island countries and countries with islands. Support island action and join our Partnership.

Jul 24, 2013

Mobilize4Africia - Liberia gains momentum!

The girls taking pictures of Takun J
The girls taking pictures of Takun J's performance

We have the pleasure of reaching out to you with some wonderful news and updates on our work in Liberia!  

As you know, in January and May of this year, the women at the THINK home for survivors of sexual violence, engaged in a participatory photography project, led by PCI Media Impact, telling their stories through photographs in response to the question, “What does it mean to be a woman in Liberia?” Their candid stories were published on the Backspaces website and in beautifully designed Photobooks. The act of telling their stories serves as a form of therapy and the photos galvanize discussion in the country and abroad.

We have also been working closely with one of Liberia’s most renowned Hip-Co artists, Takun J, with whom we have produced two songs and this music video, as part of an integrated transmedia campaign to tackle gender-based violence in the country.  

As a result of this video and Takun J’s activism, Liberia’s Ministry of Gender and Development this year officially named Takun J as the country’s Anti-Rape Ambassador.

Takun J’s “Song for Hawa” was based on the true stories of girls at the THINK home.  In May, our team launched his brand new anti-rape EP and hosted an anti-rape event in Monrovia, attended by the Liberian Minister of Gender and Development.  This highly successful event engaged local partners, representatives from NGOs, community members and activists in a collective effort to reconsider shifting social norms about rape and reporting. 

Several students from the THINK home shared emotional words about the impact that Takun J and PCI Media Impact’s Photovoice project has had on their lives:

“Photovoice helped us in many ways.  It is a project that helps those who are not heard to be heard.” –THINK student

“As a Liberian I have a responsibility to do something important with this experience.  Not everyone gets this chance.” –THINK student

We are now seeking continued funding to partner with UNICEF and design an even more comprehensive social change strategy, which will leverage the existing Photovoice project as well as mobile technology and marketing, Anti-Rape music, a second video, a comic book, and school/community visits to build an even stronger campaign that reaches across Liberia with a range of local and international partners. 

It’s time for the culture of violence to change, and for a new social narrative to begin, one that celebrates and empowers girls and women.

Thank you for your support in this endeavor and for your commitment to improving the lives of young women in Liberia!

Takun J performing "Song for Hawa"
Takun J performing "Song for Hawa"
The "Song for Hawa" EP
The "Song for Hawa" EP
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