PCI-Media Impact

My Community: Capacity, Community and Change We work with partners around the world to produce Entertainment-Education (E-E) programs rooted in our three-pronged My Community approach to communications for social change. Using a combination of serial dramas, talk shows and community mobilization, we: Strengthen the capacity of our local partners to effectively use communications to catalyze change; Create a community of constituents who support our collaborative work; and Promote positive changes in audience knowledge, attitudes and behaviors around target issues. As a result we are promoting a new generation of change-leaders using communications to effectively turn up the vo...
Jan 14, 2014

Building Leadership Around Marine Protected Areas

Seychelles Amb. Jumeau & Kate Brown at IMPAC3
Seychelles Amb. Jumeau & Kate Brown at IMPAC3

 

In the past few months, the Global Island Partnership (GLISPA) has made great bounds in connecting island leaders, catalyzing commitments, and furthering islands conservation and community livelihoods.

From 21-27 October, GLISPA hosted two successful events focused on showcasing bright spots in marine conservation and effective marine protected area management at the 3rd International Marine Protected Areas Congress (IMPAC3) in Marseille, France.

During the Bright Spot Knowledge Exchange, GLISPA facilitated the sharing of experiences and opportunities pertaining to successful MPA management, showcasing various projects and initiatives that have positively impacted ocean health and the protection of marine resources.

“We all know the many threats affecting our oceans, and Seychelles therefore firmly believes these can only be overcome if we come together through collaboration, through commitment, through effective, genuine and durable partnerships and through a shared concern for our oceans,” said H.E. Ronald Jumeau, Seychelles Ambassador for Climate Change and Small Island Developing State Issues and Chair of the GLISPA Steering Committee, during his opening statement at IMPAC3.

GLISPA celebrates the success of IMPAC3, especially as we enter 2014, which has been declared as the International Year of Small Island Developing States (IYSIDS). 2014 provides incredible opportunities for islands to come together and work toward real solutions that tackle the daunting environmental challenges faced today. Our work in 2014 will be made possible through the continued generosity of our donors and partnerships, whose valuable support is critical for island action.
Jan 10, 2014

Experiential Learning in Tobago

Our Community Action Campaigns kicking off across the Caribbean have had wild success in building excitement for protecting nature and conserving valuable island resources.

Hitting the schools in Tobago is an adventurous, educational program that directly engages with youth to teach the importance of the tremendous goods and services critical ecosystems – such as coral reefs, wetlands and rainforests – provide. The campaign has reached 500 participants ranging from primary to tertiary-level students across Tobago. Through an unforgettable Experiential Learning Journey, students are led on an exploration of Buccoo Reef Marine Park, where they are able to see firsthand the amazing diversity and importance of species within wetland ecosystems. A ride on the Solo Amor glass-bottom boat gives students a true appreciation of the environmental and community benefits of mangrove ecosystems, while allowing them to witness the negative impacts human activities have inflicted. The glass-bottom boat provides an opportunity to explore corals, reef fishes and marine creatures of all kinds, all guided by questions that facilitate critical thinking.

“This trip today was a success, it was a great experience, it was innovative, in that I learnt much about the coral reefs and the threats that they are under. The experience has hanged my attitude. Now I will treat the reefs with a greater essence of value.” – Secondary school student, Tobago.

The campaign, which shows great potential for becoming self-sustaining, is making incredible progress in connecting youth with nature and conveying the importance of respecting and protecting one’s local environment. This success would not have been possible without the support of our partners and donors, including generous funding from the U.S. Fish and Wildlife Service.

We look forward to continued success and growth in all of our Community Action Campaigns in the Caribbean!

 

Oct 28, 2013

Music Concerts for Social Change in Liberia

THANK YOU all for your wonderful support in the last months to keep our social movement in Liberia going!

As our friends, you already know that Takun J., Liberia’s Anti-Rape Ambassador, expresses his passion to end sexual violence against women through his songs. He lends his voice to break the silence and to question social attitudes that allow gender-motivated attacks to continue. Takun J. is convinced that his role as a musician is to affect change throughout his country, such as through his successful music video "Song for Hawa".

We are excited to share with you the latest news that we are entering the next phase in ending sexual violence in Liberia. Takun J. and other local artists will collaboratively take their music to its full potential to create social change. With your important contributions we will organize impactful concerts in Monrovia and across the country to reach a large audience with key social messages to protect the most vulnerable against sexual violence in the society: women and children. 

PCI Media Impact is also continuosly working on national partnerships with crucial stakeholders in Liberia in order to scale up our community mobilization activities. We want to infiltrate as many lives as possible with our socially conscious messages and plan to undertake schools visits and organize and host town hall meetings across Liberia. Our approach is strengthened through the support of the outstanding Grammy Award-winning artists Steve Jordan and Angelique Kidjo. These partnerships and our collective efforts will enable us to engage audiences in much needed conversations about gender equality and shift the social norms that underlie violence against women and children.

Stay tuned for more to come soon!

“As a musician, I have to use my voice to carry the message. And as a man, I have to stand up for the women and the children. Rape needs to end so our country can move forward.” - Takun J.

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