PCI-Media Impact

My Community: Capacity, Community and Change We work with partners around the world to produce Entertainment-Education (E-E) programs rooted in our three-pronged My Community approach to communications for social change. Using a combination of serial dramas, talk shows and community mobilization, we: Strengthen the capacity of our local partners to effectively use communications to catalyze change; Create a community of constituents who support our collaborative work; and Promote positive changes in audience knowledge, attitudes and behaviors around target issues. As a result we are promoting a new generation of change-leaders using communications to effectively turn up the vo...
Aug 11, 2014

Inspiring Island Leadership

Hokulea on route to UN Conf in Samoa - Oiwi TV
Hokulea on route to UN Conf in Samoa - Oiwi TV

Earth is a blue planet, and 70% of it is covered in water.  Our oceans are bearing the brunt of a warming planet. The Global Island Partnership (GLISPA) is working hard with its incredible participants to support the arrival of the traditional Polynesian voyaging canoe -- Hokule‘a, and Hikianalia – her sister canoe, to find their way to a major conference of world leaders focus on islands in Samoa in 1-4 Sept. These courageous navigators will bring the stories and evidence of the current state of the ocean and how it is being impacted by a changing climate and unsustainable practices. They will share the stories of our islands and oceans to inspire leaders to take action to care for our island Earth (or Malama Honua). The Hokule‘a and Hikianalia crew will then carry the message of the conference to 25 countries, 85 communities on its 47,000 nautical mile voyage. They will travel to island and coastal communities globally from Samoa to Manhattan to the tip of South Africa to remind us of our individual and collective responsibilities in living sustainably and inspire us to take urgent action at all levels. 

May 29, 2014

Screening at Eagle Academy!

We are proud to update the My School-MyCommunity page with some exciting news from the Bronx!

 

One of our partner schools, Eagle Academy for Young Men, recently screened their student-made film, broaching the subjects of poverty and gang violence, for their fellow peers. The students organized the event themselves, extending an invitation to their classmates to come view the film and participate in a lively discussion afterwards. 

 

Not only did the students marshall a solid turnout from the school, they also attracted the attention of the local media! Please click the link below to view a local news story on Eagle Academy’s film and the screening:

 

News 12 Report

 

Our other schools are currently in the process of filming and editing their final products. We are excited to see how thier films turn out alongside the content that Eagle Academy has produced!

 

Check back soon to find out more about the films that these students are creating!

May 14, 2014

Mrisho Mpoto Releases his Music Video in Tanzania

In an effort to confront elephant poaching in Tanzania, along with alternative livelihoods and bushmeat consumption, PCI Media Impact launched My Wildlife - My Community, which involves a radio serial drama called Temboni, which is airing its final episode this Saturday along with community outreach initiatives.

A key accomplishment within Tanzanian communities was Mrisho Mpoto's release of his music video, Deni La Hisani (A Debt of Courtesy), at a press conference in Dar es Salaam, Tanzania. The purpose of this press conference was to launch the video while encouraging media stakeholders to report on both bushmeat trade issues in Tanzania and the My Wildlife - My Community project, of which Deni La Hisani is a key component of the campaign. Additionally, the conference involved an overview of the entire program and promoted reporting to measure the results of the program.

In addition to discussing the video itself, Mrisho, who is a Tanzanian musician, activist and songwriter, discussed the importance of preserving wildlife for the nation's future, promoted the accompanying radio drama Temboni and engaged media and political stakeholders who have great influence in creating awareness and laws that focus around preserving the wildlife of Tanzania.

Because of the success of this event, we are now in the process of raising money to create season II of the radio drama Temboni, deepen community mobilization activities and create more events with Mrisho that will highlight key issues and community engagement.

Thank you so much for your continued support as we expand our programs to end elephant poaching and to preserve a sustainable future for Tanzania!

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