PCI-Media Impact

My Community: Capacity, Community and Change We work with partners around the world to produce Entertainment-Education (E-E) programs rooted in our three-pronged My Community approach to communications for social change. Using a combination of serial dramas, talk shows and community mobilization, we: Strengthen the capacity of our local partners to effectively use communications to catalyze change; Create a community of constituents who support our collaborative work; and Promote positive changes in audience knowledge, attitudes and behaviors around target issues. As a result we are promoting a new generation of change-leaders using communications to effectively turn up the vo...
Jan 9, 2015

Helping Ebola survivors tell their stories

Surviving Ebola
Surviving Ebola

As part of our effort to support the West African community to #tackleebola, PCI Media Impact has launched the #ISurvivedEbola campaign. #ISurvivedEbola, is a groundbreaking West African multimedia campaign, has launched a new, interactive mobile app that allows Ebola survivors to connect with each other, share public health advice, and update the world on the challenges they still face during their post-recovery lives.

 The updates from the app appear on the newly launched #ISurvivedEbola website, which also houses the stories of a growing community of Ebola survivors from Liberia, Sierra Leone, and Guinea.

In the first message sent via the mobile app, Camara “Fanta” Fantaoulen of Guinea shared, “Yes, I survived Ebola, thanks to the help of the brave healthcare workers who treated me. And I’ve learned that together, we can defeat this virus and protect our families and communities.”

After losing her father and five other family members to suspected or confirmed Ebola, Fanta believed her death was imminent when she tested positive for the virus. Thanks to a combination of early treatment, strict adherence to her treatment plan, and sheer determination, Fanta recovered from the virus and is now providing psychosocial support to Ebola patients.

View Fanta’s survivor story video here: A Pillar of Strength and Support for Fellow Ebola Victims: Fanta’s Story of Survival and Solidarity

The mobile app is just one, small component of the #ISurvivedEbola campaign, which leverages survivor stories from Liberia, Sierra Leone, and Guinea to deliver vital public health information about Ebola to affected populations, and to reduce the stigma faced by Ebola survivors. A key way in which the campaign does this is by documenting survivor stories in video, audio, and print formats; then disseminating these stories broadly via local, national, and international media, online platforms, and other distribution channels. Educational radio dramas that tell fictional yet reality-based stories about how to survive Ebola, and radio call-in shows that feature discussions with Ebola survivors and health experts, are foundational campaign activities.

Created and managed by PCI Media Impact in collaboration with UNICEF, this innovative program debuted in Guinea on January 5. Funded by contributions from Global Giving and a major grant from Paul G. Allen’s Vulcan Productions in response to the Ebola

The latest Liberia video introduces the world to Decontee Davis, a 23-year-old who overcame Ebola but lost her fiancé to the virus. Decontee now works in an Interim Care Center for children who have come in contact with Ebola patients and are under 21 days of observation. Many of these children have lost one or both parents to the disease. In the new Sierra Leone video, audiences meet Aminata Kargbo, a university student who, after surviving Ebola, has arisen as a leader in efforts to educate her fellow countrymen and women on the benefits of early treatment.

View the two new videos here: Mother of Many: Ebola Survivor Decontee’s Mission to Help Children Touched by the Outbreak, and The Power of Early Treatment: Aminata’s Story of Ebola Survival and How She is Using it to Help Others

“The campaign is really accelerating, especially in the three countries hardest hit by the Ebola outbreak,” said Sean Southey, CEO of PCI Media Impact. “We began in early December with the launch of the campaign and release of the first survivor video out of Liberia. Then, the campaign launched educational Ebola-focused radio programs in Liberia and released the premier survivor story out of Sierra Leone. Now, we have activated the mobile app, released the first survivor story out of Guinea, and launched a website that will allow concerned citizens throughout the world to join the movement.”

Links:

Nov 14, 2014

Champion of the Earth

Champion of Earth
Champion of Earth

This week, the President of Palau and Co-Chair of our Global Island Partnership, H.E. Tommy Remengesau Jr. was named Champion of the Earth for policy leadership by the United Nations Environment Programme thanks for his visionary leadership. Palau is showing the way to protect its invaluable natural resources while balancing the needs and traditions of its people. Earlier this year the President announced the world’s first Nation-wide Marine Sanctuary that fully protects over 80% of Palau’s 600,000sq.km Exclusive Economic Zone. The Sanctuary bans industrial and foreign fishing as well as exports while establishing a local fishing zone for domestic use. This is a bold step to reverse degradation of the ocean and stands to ignite further global action on oceans.

The President stated, “As a fishermen, I have seen first hand the devastating impacts of overfishing, climate change and pollution on our oceans. As the leader of an island country, I know we have the solutions to tackle these issues. We need to stand together to take action now to protect our oceans and our Mother Earth for our generation and future children.”

The President has spearheaded a range of local to global initiatives from the world’s first shark sanctuary to establishing the Global Island Partnership alongside President Michel of Seychelles to has inspired more than 30 leaders to launch major sustainable island commitments. Help GLISPA continue to inspire leaders around the world to launch major commitments to save our oceans and our island Earth.

Links:

Nov 14, 2014

Our Students Learn How to Make Documentaries

These last 3 months have been busy ones for our students! MyBlockNYC's short documentary program has kept them active by giving them digital cameras and tasking them to film their communities in action. Each student has chosen a specific topic under the banner of healthy relationships, and will interview people in their communities according to that topic. Students are asking: what makes healthy friendships, partnerships, marriages, and families? 

By the end of November, our students will have finished their documentaries. After viewing them, the students will discuss the similarities and differences in between the answers they received for the different questions. They will also decide on which specific issues feel the most urgent. By identifying which themes need to be highlighted, our students will ensure that the drama at the end of this year-long project will be useful to their communities.

On behalf of the students and everyone working on the My School - My Community Program, I'd like to thank you for your continued support. Please spread the word and consider giving again for an arts-based initiative that is providing a platform for students to learn about social engagement and communication. 

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