PCI-Media Impact

My Community: Capacity, Community and Change We work with partners around the world to produce Entertainment-Education (E-E) programs rooted in our three-pronged My Community approach to communications for social change. Using a combination of serial dramas, talk shows and community mobilization, we: Strengthen the capacity of our local partners to effectively use communications to catalyze change; Create a community of constituents who support our collaborative work; and Promote positive changes in audience knowledge, attitudes and behaviors around target issues. As a result we are promoting a new generation of change-leaders using communications to effectively turn up the vo...
Aug 29, 2014

Exciting Partnership for the 2014-2015 MS/MC

This Summer, we have been hard at work re-tooling our curriculum to better assist schools in the classroom implementation of the My School method. This year's program will focus on building not just capacity in the students, but specialization so as to play to the individual strengths in the classroom.

We are also excited to bring a partner onboard, local New York-based non-profit MyBlockNYC! MyBlockNYC.com is an interactive mapping website that captures and presents personal video accounts of the life and culture of New York City in order to create an intimate, evolving, and complete portrait of this great city. Users upload videos geographically, building the first fully interactive video map of New York City. As part of their in-class program, MyBlockNYC will be working with our students to create documentaries and build their filmmaking skills through hands-on learning! Check them out here: www.myblocknyc.com

Stay tuned for our project blog that will track the progress in the class and for updates on when the students will be sharing their work!

Aug 13, 2014

Measuring our Impact in Tanzania

Capacity Building during Design Workshop
Capacity Building during Design Workshop

With your support and the help of our partners at the College of African Wildlife Management, MWEKA (CAWM), the Bushmeat-free Eastern Africa Network (BEAN), Image Transfer Limited Limited (Radio Kili FM), and the US Fish and Wildlife Service, we have wrapped up the first season of Temboni, a radio serial drama that tackles wildlife conservation issues through a story of love, betrayal, redemption and revenge.

Now that the first season is over, it’s time to look at the change we have brought to Tanzanian wildlife and local communities. We implemented a rigid monitoring and evaluation plan throughout the program in order to assess the impact of our work. The research activities included conducting a pre- and post-survey, a content analysis of the developed 25 episodes, an analysis of the 25 call-in shows with listener engagement, and more. The data analysis is currently underway, but we are exited to share some pre-liminary findings with you.

Capacity Building: PCI Media Impact built the capacity of local partners and key stakeholders to implement creative communication strategies for positive behavior changes. 

  • Almost 60% of participants of a program design workshop reported having learned about the impact of Entertainment-Education and storytelling as a method to achieve their objectives.
  • Nearly half participants said the workshop taught them how to write stories and develop characters for a serial drama.
  • "I will use the skills in developing key conservation messages, but also use the facilitation skills in my organziation and at meetings."

Community Building: PCI Media Impact built a local network of organizations and key stakeholders who have the common goal of wildlife conservation in order to sustain the local activities beyond the program period.

  • Peter Msechu, a musician who was involved developing the program song and video shared key messages on instagram within his own network and spread the message: "We argue all of you to join us to fight against killing of the innocent animals.”

Change: The analysis of the survey is not concluded yet, but first results of the qualitative research are available to share. The call-in show after each episode of the E-E drama served successfully several purposes, a few examples are listed here:

  • Reinforement and Expansion of Messages through the Radio Host: "The ministry has been trying to get Tanzania to the state it was before. Take in mind that in Tanzania, 40% of the revenue comes from tourism, the tourists visit the country mainly to view the big five where one of them is the elephant, who has been highly poached which is something that has brought a lot of grief all over the world."
  • Reinforcement and Expansion of Messages through Listeners: "Bribery is the enemy to development, it torments the country so for example, poaching cannot end if bribery is there. This poaching is led by those rangers as they receive money so both the person bribing and the person receiving the bribe should be jailed and be an example to the rest as they contribute to why poaching is rampant in the country."
  • Increase Self-Efficacy / Community Efficacy in Listeners: "Citizens can help 100% in preventing poaching because of community-based management that is an association between the reserve and the community members living around it. If there is a good relationship between the two, the management becomes easier but if you say participation from individuals it is a bit hard because the poachers do not have labels on their foreheads showing they are poachers. Another alternative is there should be programs that enable citizens to obtain alternative means of living in the reserves and this will help a lot. It is as result of awareness of the leaders and awareness of the community then we can benefit on this issue."


To listen to the first season of Temboni, click here!

We hope you stay tuned and continue to support us to enter Temboni season 2! For more information and updates, like our Facebook page and visit our website

Community Building with Musicians
Community Building with Musicians
Call-in Shows Positively Impacted the Listeners
Call-in Shows Positively Impacted the Listeners
Conducting Qualitative Research in the Field
Conducting Qualitative Research in the Field
Aug 11, 2014

Inspiring Island Leadership

Hokulea on route to UN Conf in Samoa - Oiwi TV
Hokulea on route to UN Conf in Samoa - Oiwi TV

Earth is a blue planet, and 70% of it is covered in water.  Our oceans are bearing the brunt of a warming planet. The Global Island Partnership (GLISPA) is working hard with its incredible participants to support the arrival of the traditional Polynesian voyaging canoe -- Hokule‘a, and Hikianalia – her sister canoe, to find their way to a major conference of world leaders focus on islands in Samoa in 1-4 Sept. These courageous navigators will bring the stories and evidence of the current state of the ocean and how it is being impacted by a changing climate and unsustainable practices. They will share the stories of our islands and oceans to inspire leaders to take action to care for our island Earth (or Malama Honua). The Hokule‘a and Hikianalia crew will then carry the message of the conference to 25 countries, 85 communities on its 47,000 nautical mile voyage. They will travel to island and coastal communities globally from Samoa to Manhattan to the tip of South Africa to remind us of our individual and collective responsibilities in living sustainably and inspire us to take urgent action at all levels. 

An anonymous donor will match all new monthly recurring donations, but only if 75% of donors upgrade to a recurring donation today.
Terms and conditions apply.
Make a monthly recurring donation on your credit card. You can cancel at any time.
Make a donation in honor or memory of:
What kind of card would you like to send?
How much would you like to donate?
  • $10
  • $30
  • $70
  • $150
  • $400
  • $800
  • $2,315
  • $5,750
  • $10
    each month
  • $30
    each month
  • $70
    each month
  • $150
    each month
  • $400
    each month
  • $800
    each month
  • $2,315
    each month
  • $5,750
    each month
  • $
gift Make this donation a gift, in honor of, or in memory of someone?

Reviews of PCI-Media Impact

Great Nonprofits
Read and write reviews about PCI-Media Impact on GreatNonProfits.org.