PCI-Media Impact

My Community: Capacity, Community and Change We work with partners around the world to produce Entertainment-Education (E-E) programs rooted in our three-pronged My Community approach to communications for social change. Using a combination of serial dramas, talk shows and community mobilization, we: Strengthen the capacity of our local partners to effectively use communications to catalyze change; Create a community of constituents who support our collaborative work; and Promote positive changes in audience knowledge, attitudes and behaviors around target issues. As a result we are promoting a new generation of change-leaders using communications to effectively turn up the vo...
Jul 21, 2015

#ISurvivedEbola Creates an Advocate

Ebola survivors like Ibrahim are key radio guests.
Ebola survivors like Ibrahim are key radio guests.

The smooth voice of Marlon Johnson, a Liberian radio personality, is a staple of the country’s national airwaves. Today he is an Ebola survivor advocate who hosted PCI Media Impact’s radio call-in show Ebola Is Real — part of our #ISurvivedEbola campaign. But Marlon was not always an outspoken defender of this stigmatized group.

“When the PCI Media Impact program started, I was contacted, and it came to be that I would be doing the show. But they didn't tell me that I would be interacting with Ebola survivors,” Marlon said.

Like many West Africans, his fear of the deadly disease was understandable: Ebola has wrecked havoc on Liberia in the past year, stealing well over 4000 lives from the small country. Without knowing that Ebola survivors can no longer fall ill from the disease or pass it on, he was hard pressed to interact willingly with affected individuals.

“The day came when my boss told me that today I would be hosting an Ebola survivor [as a guest on the show],” Marlon explained.

“And I said ‘WHAT? An Ebola survivor?’ And he said yes. So I thought ‘no, not me. This disease is very contagious, so I cannot, I cannot do it.’

“When [the Ebola survivor] Korlia came, and I saw Korlia, I got afraid. So I said no, I’m sick, I can’t do the program today. But I was not really sick, you know — because of fear, I walked away.”

Later on, Marlon confessed that he had not been sick, but afraid of catching the deadly disease. His boss took the opportunity to explain why interacting with Ebola survivors would not make him sick; and after that day, Marlon came to himself and started hosting survivors on his show.

“It turned into action then,” Marlon said.

“The second survivor on the show was Foday. Foday, the guy who took the ambulance and saved the boy. After that day, I came to be confident that these people were so easy to interact with, and now we talk almost every day.”

Shedding stigma against Ebola survivors proved simple for Marlon, once he was given reason to hear the narratives of those who face it.

Marlon's story reveals the key to our #ISurvivedEbola work: the individual engagement, transformation and reflection that a project like this aims to trigger. Powerful, community-driven storytelling is only the first step — a first step proven to create empowered, lasting social change through dialogue and empathy.

 

Watch Foday's video on our website: http://isurvivedebola.org/story/foday-gallah 

A sound mixing board is adjusted for broadcast.
A sound mixing board is adjusted for broadcast.

Links:

Jun 26, 2015

Mobilizing Island Solutions for Climate Adaptation

protect seychelles oceans
protect seychelles oceans

Islands are on the frontline of climate change and already experiencing catastrophic impacts. A number of visionary island leaders have announced ambitious commitments to action to build sustainable communities. Seychelles, an isolated and pristine wonder of the world, is one of leader in climate change adaptation and is one of the first countries in the world to develop a plan to protect and manage its entire marine territory including conserving 50% of this enormous ocean area. 

In December, world leaders will meet in Paris at the UN climate change meeting to negotiate a global agreement on climate change. The Global Island Partnership is supporting islands to take centre stage in Paris by showcasing island climate change adaptation solutions such as the Seychelles solution alongside other island solutions.  Your contribution to us will help us to give islands a voice at this important climate change conference. Your contribution will be used to leverage funding from donor governments and private sector necessary for Seychelles protect 50% of its marine area.

Links:

May 28, 2015

Program Update

In recent months, the Learning Safe Project has worked with the Ministry of Education to implement the safe reopening of 214 schools in Liberia. The Learning Safe Project staff has successfully provided trainings focused on Safe School Protocols and set up WASH stations in 214 schools across 3 districts. The Learning Safe Project trainings were well received based on project team efforts to mentor and monitor school staff.

The national recovery work in the past few months cannot be over emphasized. There are still urgent needs among school staff and children throughout Liberia. We urge you to support our ongoing Ebola Prevention work and Post Ebola School Recovery programs to prevent future outbreaks. Ebola may be out of the headlines, but the need for long-term relief and recovery is as strong as ever.

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