ColaLife

Our vision is a world where people collaborate from business, public and NGO sectors so children no longer die from preventable causes through lack of access to simple medicines and the knowledge of how to use them. Our Mission is to build novel partnerships to alleviate poverty and improve health in the developing world through innovation.

Kit Yamoyo contents

Kit Yamoyo contents
Each Kit has a water-tight seal and acts as a measuring cup. It contains: 8*200ml ORS sachets - enough for 3-4 days, 10 Zinc tablets for immunity, soap for hand washing, a leaflet and a lid. (view small | med | large | orig)

Women get free vouchers to try the new Kit

Women get free vouchers to try the new Kit
Shop keepers use a mobile phone to redeem the vouchers; this creates demand, and 'pulls' Kit Yamoyo out into the village. Over 80% of retailers own a phone. (view small | med | large | orig)

Wholesalers get to know a new product: Kit Yamoyo

Wholesalers get to know a new product: Kit Yamoyo
In any town, everyone knows the Coca-Cola wholesaler - it's easy for rural retailers to find them. They usually run a slick operation. But no purchase of Coke is required at any point in the chain. (view small | med | large | orig)

10 Kit Yamoyo AidPods in a crate

10 Kit Yamoyo AidPods in a crate
Our starting point - piggyback on the unused space in Coke crates... but borrowing Coke's marketing techniques may be even more powerful: 'It's the pull of the brand.' (view small | med | large | orig)

Mixing ORS accurately used to be hard - but now...

Mixing ORS accurately used to be hard - but now...
The pack helps mothers measure one sachet exactly into 200 ml of clean water - just right for a child's dose after each motion, with a lid to keep flies and dirt out. And the pack can be a cup too. (view small | med | large | orig)
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