SALVEASERRA. Grupo Prot. Amb. Serra da Concordia

SALVEASERRA Our mission is to spread awareness and knowledge of environmental conservation and sustainable development with agroforestry farming techniques, to help rural rehabilitation of very low producing areas and to maintain farmers and their families living and working in their lands. This can be achieved with the introduction of a system of land occupation holistic, self-sustainable, organic, biological, renewable and permanent, balanced with the environment and the economic use of natural resources. As mission we have also to spread the concepts of citizenship and better education in order to achieve superior earnings and quality of life.
Aug 30, 2011

NEUTROGENA-GlobalGiving Wave for Change campaign.

Dear donor.

I need your help to vote for and recommend the SALVEASERRA project, which as you probably recall is an NGO in Valença, Rio de Janeiro, an Environmental Protection Group working to save the Serra da Concórdia, one of the very few areas of mountainous Atlantic Rainforest remaining in Brazil. We are finalists in the Wave of Change campaign run by the Neutrogena cosmetics company.

Every year our main sponsor, the GlobalGiving Foundation  conducts a partnership with Neutrogena (www.neutrogena.com) for a fundraising campaign called Wave for Change. This raises money for worthwhile projects.

The nine Wave of Change finalists were chosen from the catalog of projects supported by GlobalGiving, in three categories: Education, Environment and Disaster Recovery: Rebuilding Lives.

This year, I am delighted and proud to say, the SALVEASERRA project Trees and Education Protect the Atlantic Rainforest has been selected from among 188 projects to be one of the three finalists in the Environment category. This is a rare opportunity for us.

Now the important thing: only ONE project will be selected in each category to share the money being raised. Winners are being chosen by voting on the Internet. The other six finalists will receive some coverage on MTV and in other media channels and other promotions, but no financial support.

For us this is an uphill struggle. My main competitor is a very good and attractive U.S. project with a strong appeal for nature lovers. It also has a patriotic advantage because of course Neutrogena is an American company.

To win this competition we will need a massive mobilization of all our friends, and friends of friends in Brazil and around the world. We need to use Facebook, Twitter, e-mails and whatever personal networks may be available.

That’s why I am seeking your help to vote and ask your friends to do the same. As you know, saving what remains of the Atlantic Rainforest is very important, and SALVEASERRA exists mainly because of your donations and without any regular government support.

To vote in the campaign you do not have to buy any product; you just go to the Neutrogena page and vote: http://www.neutrogena.com/category/wave+for+change.do

Make sure you click on Protect the Rainforest in Brazil!

Voting closes August 31, 2011, and you can follow the progress of the vote by returning to the same page.

Please accept my sincere thanks.

Roberto Lamego

Please see in these links a visit that Melissa Balgley and Joshua Niederman from GlobalGiving recently made to our GlobalGiving projects, Trees and Education Protect Rainforest in Brazil and Provide Vegetable Gardens for Families in Brazil.

https://picasaweb.google.com/110709315454919422487/ADayInTheForestEcologicalTrekkingForJoaoEstevesMunicipalSchoolPentagnaValencaRio?authkey=Gv1sRgCOfZuuKy39KQ5QE

https://picasaweb.google.com/110709315454919422487/MelissaAndJoshVisitToSALVEASERRAInValencaRioDeJaneiroBrazil?authkey=Gv1sRgCI-jl-3ih-LxrAE

Aug 30, 2011

NEUTROGENA-GlobalGiving Wave for Change campaign.

Dear donor.

I need your help to vote for and recommend the SALVEASERRA project, which as you probably recall is an NGO in Valença, Rio de Janeiro, an Environmental Protection Group working to save the Serra da Concórdia, one of the very few areas of mountainous Atlantic Rainforest remaining and providing vegetable gardens for families in Brazil. We are finalists in the Wave of Change campaign run by the Neutrogena cosmetics company.

Every year our main sponsor, the GlobalGiving Foundation conducts a partnership with Neutrogena (www.neutrogena.com) for a fundraising campaign called Wave for Change. This raises money for worthwhile projects.

The nine Wave for Change finalists were chosen from the catalog of projects supported by GlobalGiving, in three categories: Education, Environment and Disaster Recovery: Rebuilding Lives.

This year, I am delighted and proud to say, the SALVEASERRA project Trees and Education Protect the Atlantic Rainforest has been selected from among 188 projects to be one of the three finalists in the Environment category. This is a rare opportunity for us.

Now the important thing: only ONE project will be selected in each category to share the money being raised. Winners are being chosen by voting on the Internet. The other six finalists will receive some coverage on MTV and in other media channels and other promotions, but no financial support.

For us this is an uphill struggle. My main competitor is a very good and attractive U.S. project with a strong appeal for nature lovers. It also has a patriotic advantage because of course Neutrogena is an American company. American.

To win this competition we will need a massive mobilization of all our friends, and friends of friends in Brazil and around the world. We need to use Facebook, Twitter, e-mails and whatever personal networks may be available.

That’s why I am seeking your help to vote and ask your friends to do the same. As you know, saving what remains of the Atlantic Rainforest is very important, and SALVEASERRA exists mainly with your donations and without any regular government support. This project walks hand in hand with the vegetable gardens project and in the same communities.

To vote in the campaign you do not have to buy any product; you just go to the Neutrogena page and vote: http://www.neutrogena.com/category/wave+for+change.do

Make sure you click on Protect the Rainforest in Brazil!

Voting closes August 31, 2011, and you can follow the progress of the vote by returning to the same page.

Please accept my sincere thanks.

Roberto Lamego

Please visit these links to see slideshows of a recent visit we had of Melissa Balgley and Joshua Niederman from GlobalGiving made to Valeça when they wrote very pleaseant reports about the 2 projects they visited. 

https://picasaweb.google.com/110709315454919422487/MelissaAndJoshVisitToSALVEASERRAInValencaRioDeJaneiroBrazil?authkey=Gv1sRgCI-jl-3ih-LxrAE

https://picasaweb.google.com/110709315454919422487/ADayInTheForestEcologicalTrekkingForJoaoEstevesMunicipalSchoolPentagnaValencaRio?authkey=Gv1sRgCOfZuuKy39KQ5QE

Jul 26, 2011

Teaching Children about the Environment

Valença schoolchildren
Valença schoolchildren

My name is Joshua Niederman.  I am an In the Field intern visiting GlobalGiving partner organizations in Brazil.  Read here about my recent visit to "Trees and Education Protect Rainforest in Brazil"!

This project brings public schoolchildren to a beautiful private nature reserve outside of Valença, Rio de Janeiro state to appreciate the beauty of the environment and recognize the need to protect what is left of the Atlantic Rainforest.  During my visit, I traveled with over 50 children from a rural school to visit the preserve.  The children were full of joy to see trees that they had never seen before and to try delicious fruits like Caja-manga, a delicious fruit that is sweet and acidic, has a brilliant yellow pulp and is rich in nutrients.  

Roberto, the director of the program, has many years of experience in environmental conservation and provided the children with great explanations about the various plants and trees in a way that they could easily understand.  After visiting the preserve, I traveled to another community outside of Valença.  There is very little for children in this rural community to do during the winter season when all of the schools are closed (July). I saw youth standing around or sitting in the streets.  Some of the children there had visited the nature preserve in the past and seemed very moved by there experience.  Many of the children I saw asked Roberto about when they could go back (see photos below). 

Salveaserra is forming a partnership with members of this community and others to engage the children and adults to make and maintain community gardens as well as gardens for individual families. With this new addition to the project, communities surrounding Valenca can contribute to protecting the environment and producing fresh, healthy food. This will also give the children who participate in the Trees and Education project continuity in environmental activities.

The Mata Atlantica is a beautiful area of Brazil that is in danger of being completely destroyed. SALVEASERRA is working to protect this area of natural beauty, and appreciates your continued support in order to do this!  

SALVEASERRA is very excited that they were chosen for Neutrogena’s Wave for Change campaign.  They need your vote!   Vote today at http://www.neutrogena.com/category/wave+for+change.do

Melissa and I and children outside of Valença
Melissa and I and children outside of Valença

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