SALVEASERRA. Grupo Prot. Amb. Serra da Concordia

SALVEASERRA Our mission is to spread awareness and knowledge of environmental conservation and sustainable development with agroforestry farming techniques, to help rural rehabilitation of very low producing areas and to maintain farmers and their families living and working in their lands. This can be achieved with the introduction of a system of land occupation holistic, self-sustainable, organic, biological, renewable and permanent, balanced with the environment and the economic use of natural resources. As mission we have also to spread the concepts of citizenship and better education in order to achieve superior earnings and quality of life.
Dec 7, 2011

Project report. December 2011.

Here students come close to nature.
Here students come close to nature.

Dear donors.

First of all I want to announce that the SALVEASERRA project: “Trees and Education Protect the Atlantic Rainforest”, was the Environment category winner of the 2011 Wave of Change campaign run by the Neutrogena cosmetics company. This was really great and rare opportunity for us and with this big donation we can make plans for the next 4 years, expand our operations to 2 or 3 neighboring counties, receive more groups monthly, hire guides and teachers to help us and provide visitor with information leaflets and DVDs on the Atlantic Rainforest and agroforestry techniques.

With this new donation we can also make plans to increase the reforestation of our areas and the development of the agroforestry demonstration plots. We are planning to plant 5000 trees per year.

Here the Neutrogena campaign site: http://www.neutrogena.com/category/wave%2Bfor%2Bchange.do

We would also like to inform you that from GlobalGiving Gift Card Challenge we are going to receive a bonus grant donation to plant 800 trees in the rainforest of Concordia Mountains Wildlife Sanctuary.

http://www.globalgiving.org/gifts/?rf=fb. This is the perfect right time because the planting season starts now.

We continue with our activities as you will see in attached pictures and links. 

There are pictures of students visiting the Wildlife Sanctuary, of lectures and presentations to prepare new students to participate of the “Day in the Forest” ecological trail, of the acquisition and delivery of seedlings and of a research team from the Ministry of Agriculture inspecting forest experiments plots they have there with us since 2000.

Link 1: Slideshow of a student’s visit to Concordia Mountain Wildlife Sanctuary. You will also see some pictures of a group of bat researchers that come regularly to our area where they have found more than 30 different species of bats.

Link 2: In this TV video show you will see our deforested mountainous Atlantic Rainforest region during the dry and incendiary period, the Wildlife Sanctuary and a bit of my work. In Portuguese.

Link 3: Newspaper article with interview on agroforestry and organic agriculture. In Portuguese.

As you see, with your help, things are going well and we have great plans for the next years.

Please accept my sincere thanks.

Roberto Lamego

Ruins of old coffee farm aqueduct.
Ruins of old coffee farm aqueduct.
Students preparing to leave Wildlife Sanctuary.
Students preparing to leave Wildlife Sanctuary.
Slideshow for school going to "Day in the Forest"
Slideshow for school going to "Day in the Forest"
Lecture in another school.
Lecture in another school.
Students listen attentively.
Students listen attentively.
First lot of 500 tree seedlings.
First lot of 500 tree seedlings.
Coffee seedling for agroforestry plantation.
Coffee seedling for agroforestry plantation.
Three species Palm trees for this year plantation.
Three species Palm trees for this year plantation.
Ministry of Agriculture agroforest experiment.
Ministry of Agriculture agroforest experiment.
3500 trees of different species planted in 2000.
3500 trees of different species planted in 2000.
Mesuring experiment parcels and counting trees.
Mesuring experiment parcels and counting trees.

Links:

Aug 30, 2011

NEUTROGENA-GlobalGiving Wave for Change campaign.

Dear donor.

I need your help to vote for and recommend the SALVEASERRA project, which as you probably recall is an NGO in Valença, Rio de Janeiro, an Environmental Protection Group working to save the Serra da Concórdia, one of the very few areas of mountainous Atlantic Rainforest remaining in Brazil. We are finalists in the Wave of Change campaign run by the Neutrogena cosmetics company.

Every year our main sponsor, the GlobalGiving Foundation  conducts a partnership with Neutrogena (www.neutrogena.com) for a fundraising campaign called Wave for Change. This raises money for worthwhile projects.

The nine Wave of Change finalists were chosen from the catalog of projects supported by GlobalGiving, in three categories: Education, Environment and Disaster Recovery: Rebuilding Lives.

This year, I am delighted and proud to say, the SALVEASERRA project Trees and Education Protect the Atlantic Rainforest has been selected from among 188 projects to be one of the three finalists in the Environment category. This is a rare opportunity for us.

Now the important thing: only ONE project will be selected in each category to share the money being raised. Winners are being chosen by voting on the Internet. The other six finalists will receive some coverage on MTV and in other media channels and other promotions, but no financial support.

For us this is an uphill struggle. My main competitor is a very good and attractive U.S. project with a strong appeal for nature lovers. It also has a patriotic advantage because of course Neutrogena is an American company.

To win this competition we will need a massive mobilization of all our friends, and friends of friends in Brazil and around the world. We need to use Facebook, Twitter, e-mails and whatever personal networks may be available.

That’s why I am seeking your help to vote and ask your friends to do the same. As you know, saving what remains of the Atlantic Rainforest is very important, and SALVEASERRA exists mainly because of your donations and without any regular government support.

To vote in the campaign you do not have to buy any product; you just go to the Neutrogena page and vote: http://www.neutrogena.com/category/wave+for+change.do

Make sure you click on Protect the Rainforest in Brazil!

Voting closes August 31, 2011, and you can follow the progress of the vote by returning to the same page.

Please accept my sincere thanks.

Roberto Lamego

Please see in these links a visit that Melissa Balgley and Joshua Niederman from GlobalGiving recently made to our GlobalGiving projects, Trees and Education Protect Rainforest in Brazil and Provide Vegetable Gardens for Families in Brazil.

https://picasaweb.google.com/110709315454919422487/ADayInTheForestEcologicalTrekkingForJoaoEstevesMunicipalSchoolPentagnaValencaRio?authkey=Gv1sRgCOfZuuKy39KQ5QE

https://picasaweb.google.com/110709315454919422487/MelissaAndJoshVisitToSALVEASERRAInValencaRioDeJaneiroBrazil?authkey=Gv1sRgCI-jl-3ih-LxrAE

Aug 30, 2011

NEUTROGENA-GlobalGiving Wave for Change campaign.

Dear donor.

I need your help to vote for and recommend the SALVEASERRA project, which as you probably recall is an NGO in Valença, Rio de Janeiro, an Environmental Protection Group working to save the Serra da Concórdia, one of the very few areas of mountainous Atlantic Rainforest remaining and providing vegetable gardens for families in Brazil. We are finalists in the Wave of Change campaign run by the Neutrogena cosmetics company.

Every year our main sponsor, the GlobalGiving Foundation conducts a partnership with Neutrogena (www.neutrogena.com) for a fundraising campaign called Wave for Change. This raises money for worthwhile projects.

The nine Wave for Change finalists were chosen from the catalog of projects supported by GlobalGiving, in three categories: Education, Environment and Disaster Recovery: Rebuilding Lives.

This year, I am delighted and proud to say, the SALVEASERRA project Trees and Education Protect the Atlantic Rainforest has been selected from among 188 projects to be one of the three finalists in the Environment category. This is a rare opportunity for us.

Now the important thing: only ONE project will be selected in each category to share the money being raised. Winners are being chosen by voting on the Internet. The other six finalists will receive some coverage on MTV and in other media channels and other promotions, but no financial support.

For us this is an uphill struggle. My main competitor is a very good and attractive U.S. project with a strong appeal for nature lovers. It also has a patriotic advantage because of course Neutrogena is an American company. American.

To win this competition we will need a massive mobilization of all our friends, and friends of friends in Brazil and around the world. We need to use Facebook, Twitter, e-mails and whatever personal networks may be available.

That’s why I am seeking your help to vote and ask your friends to do the same. As you know, saving what remains of the Atlantic Rainforest is very important, and SALVEASERRA exists mainly with your donations and without any regular government support. This project walks hand in hand with the vegetable gardens project and in the same communities.

To vote in the campaign you do not have to buy any product; you just go to the Neutrogena page and vote: http://www.neutrogena.com/category/wave+for+change.do

Make sure you click on Protect the Rainforest in Brazil!

Voting closes August 31, 2011, and you can follow the progress of the vote by returning to the same page.

Please accept my sincere thanks.

Roberto Lamego

Please visit these links to see slideshows of a recent visit we had of Melissa Balgley and Joshua Niederman from GlobalGiving made to Valeça when they wrote very pleaseant reports about the 2 projects they visited. 

https://picasaweb.google.com/110709315454919422487/MelissaAndJoshVisitToSALVEASERRAInValencaRioDeJaneiroBrazil?authkey=Gv1sRgCI-jl-3ih-LxrAE

https://picasaweb.google.com/110709315454919422487/ADayInTheForestEcologicalTrekkingForJoaoEstevesMunicipalSchoolPentagnaValencaRio?authkey=Gv1sRgCOfZuuKy39KQ5QE

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