Population Media Center

The mission of Population Media Center (PMC) is to work with mass media and other organizations worldwide to bring about the stabilization of human population numbers at a level that can be sustained by the world's natural resources, to lessen the harmful impact of humanity on the earth's environment, and to help large numbers of disadvantaged people live better and move out of poverty.

Population Media Center
145 Pine Haven Shores Road
Suite 2011
Shelburne, VT 05482
United States
802-985-8156
http://www.populationmedia.org

Board of Directors

Earl Babbie, Virginia Carter, Bram Kleppner, William Ryerson, Jerri Lea Shaw, William Rider

Mission

The mission of Population Media Center (PMC) is to work with mass media and other organizations worldwide to bring about the stabilization of human population numbers at a level that can be sustained by the world's natural resources, to lessen the harmful impact of humanity on the earth's environment, and to help large numbers of disadvantaged people live better and move out of poverty.

Programs

PMC uses entertainment programming on radio and television to encourage delayed parenthood, the consistent use of effective methods of contraception, and safer sexual behaviors, as well as to empower women to play equal roles in family decisions and in society. Among its strategies, PMC uses a theory-based approach to behavior-change communication called the Sabido methodology, developed by Miguel Sabido a producer of Mexican television, in which characters in long-running radio and television serialized dramas evolve into role models for the audience, encouraging the adoption of healthier behaviors to benefit individuals and their societies.

Statistics on Population Media Center