Cause Marketing

We power your cause marketing campaigns by sourcing recipient projects and developing uniquely branded platforms, customized landing pages and other web-based solutions.

Girl Effect - Change Starts with a Girl

There are more than 250 million adolescent girls living in poverty in the developing world. By giving one of these girls a chance, you start the girl effect. When girls have a safe place to meet, access to education, legal protection, and health care, they can thrive. And if they thrive, everyone around them thrives too.

The Girl Effect is a movement that believes in the unique potential of adolescent girls to end poverty for themselves, and by doing so, end poverty for everyone else. GlobalGiving helps the Girl Effect by processing all donations to the cause and raising visibility for organizations working with adolescent girls throughout the world.

  • In 2008, GlobalGiving worked with the Nike Foundation to build a “Girl Effect Fund." This fund is disbursed to 12 vetted, girl-focused projects.
  • Donors can contribute to the Girl Effect Fund, which is distributed equally to the 12 projects, or to any of the individual projects.
  • In 2011, GlobalGiving worked with the Girl Effect team to host the first-ever 'Girl Effect Challenge,' an opportunity for grassroots organizations working with girls to gain visibility and extra funding for girl-focused projects.
  • GlobalGiving allows the Girl Effect team to focus on its awareness-building and world-changing efforts while also allowing individuals and corporations to support the cause.

LivingSocial: Local Deals, Local Giving

LivingSocial's business model is all about discovering local opportunities. During their “12 Days of Giving," the company donates 1% of proceeds from twelve days in December to charity. Donations from US sales are distributed to US nonprofits and funds from non-US markets are contributed to selected projects on GlobalGiving.org.

  • Since 2010, GlobalGiving has helped LivingSocial extend “12 Days of Giving" to Australia, New Zealand, France, Canada, Ireland, UK, the Netherlands, Dubai, and Lebanon.
  • In some markets LivingSocial selected existing GlobalGiving partners and in others GlobalGiving worked with LivingSocial's international employees to find and vet new nonprofits.
  • A custom landing page let daily deal buyers see the project being supported in their market.

“As a company dedicated to local commerce, we're excited to be working with GlobalGiving to identify worthy organizations that can directly help local communities." - Jake Maas, Senior Vice President of Consumer Businesses for LivingSocial.

Pepsi Refresh: Voting for Change

In 2010 Pepsi took a break from Super Bowl advertising and launched the Pepsi Refresh Project, supporting people doing good across the US and Canada. Anyone could submit an idea, and every month Pepsi awarded 30-60 grants to the ideas with the most public votes. As the grant manager, GlobalGiving ensured high standards of due diligence, grantmaking and monitoring of funds.

  • Over the course of two years, GlobalGiving handled nearly 1,000 grants totaling more than $25 million.
  • GlobalGiving utilized a custom-branded Visa debit card for individual grantees to allow for real-time expenditure review.
  • GlobalGiving provided unique end-to-end program management.

"GlobalGiving played one of the most critical roles in making the Pepsi Refresh Project a success. The team at GlobalGiving is rock solid - they always deliver and always go above and beyond," says Jaime Mahoney, former Brand Director for Pepsi.

Contact us to set up a custom giving solution

Cause Marketing

The Girl Effect

There are more than 250 million adolescent girls living in poverty in the developing world. By giving one of these girls a chance, you start the girl effect.

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Gift Cards

Facebook Likes GlobalGiving Gift Cards

Facebook is not a typical company and it didn't want to give its clients a typical holiday gift. Instead, it decided to show its commitment to giving-back by sending GlobalGiving gift cards. True to its mission, Facebook let its friends decide how the company's charitable contribution was allocated.

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Cause Marketing

Pepsi Refresh: Voting for Change

In 2010 Pepsi took a break from advertising during the Superbowl and awarded $20 million to people doing good across the US. Anyone in the US could submit an idea, and every month Pepsi awarded 30-60 grants to the ideas with the most public votes. As the grant administrator, GlobalGiving ensured high standards of due diligence, grantmaking and monitoring of funds.

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Disaster Relief

Gap's Global Activism

When an earthquake struck Japan in March 2011, Gap Inc. used its wide reach to help support recovery efforts, engaging its consumers and employees.

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API

National Geographic

Combining action with awareness, National Geographic is using GlobalGiving's API to create an easy way for web visitors to support projects in conservation, energy, environment, and society and culture.

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International Vetting

Cummins Powers Employee Involvement

The Cummins Foundation utilizes GlobalGiving as its grants management partner to vet international community partners, manage the grantee review and disbursement relationship, and provide program expertise on international grantmaking.

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Gift Cards

Giving Thanks for Giving Back

Employee volunteerism has always been an important component of HP's culture. One way HP recognizes its employees who volunteer is to reward them with electronic GlobalGiving gift codes. The reward codes allow employees to increase their impact in cause areas that are important to them, often creating a cycle of volunteerism and employee donations with key NGO partners around the world.

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Cause Marketing

LivingSocial: Local Deals, Local Giving

LivingSocial's business model is all about discovering local opportunities. During their “12 Days of Giving," the company donates 1% of proceeds from twelve days in December to charity. Donations from US sales are distributed to US nonprofits and funds from non-US markets are contributed to selected projects on GlobalGiving.org.

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API

YourCause is Our Cause

GlobalGiving's partnership with YourCause helps us further our mission and reach, getting the largest amount of funds possible to our nonprofit partners by making it easy for donors to find and contribute to our partners' programs.

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Employee Engagement

Dell: The Power To Do More

Enabling human potential — that's the ultimate benefit of technology and the driving force behind everything Dell does. Dell believes that with access to the right tools and skills people, organizations, and communities can achieve just about anything.

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Gift Cards

Liquidnet Creates Connections

Liquidnet is the global institutional trading network, a financial marketplace that has found its match in GlobalGiving's marketplace for good. Liquidnet uses GlobalGiving custom-branded gift cards to help create a culture of giving among its various stakeholders.

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API

JustGiving: Fundraising Around the World

JustGiving is a UK-based website that makes it possible for people to fundraise for a cause – a marathon, walkathon, birthday, or just because. By using GlobalGiving's API, JustGiving users now can raise funds for more than 500 projects from the GlobalGiving UK website, covering causes around the world.

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Disaster Relief

Hilton Worldwide

Starting with the Japan earthquake in early 2011, Hilton Worldwide rallied its team members and customers to donate to disaster relief and recovery via GlobalGiving. The response has been inspiring.

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Gift Cards

Discovery Communications Reaches the World

With more than 130 channels in 210 countries and territories, and over 4,000 employee on five continents, the company and its employees have interests all over the world. Each year Discovery distributes customized electronic GlobalGiving gift cards to its employees around the world as a holiday gift from the company's CEO.

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International Vetting

Ford Drives Change

GlobalGiving has been working with the Ford Motor Company Fund since 2007. GlobalGiving manages Ford's international grant application process, identifies and vets potential grantees, works one-on-one with international Ford grant staff, and disburses grant funds.

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